case studies
D2C Middleware Expansion
Helping a mid-market team plan, implement, and unlock integration capabilities to enable D2C (direct to consumer) sales channels
Industry
Manufacturing
Company Size
Mid-market
Services
Hunting and shooting sport accessories
Key Factors of Success
- Longstanding relationship with the customer team paired with a familiarity of their internal processes, core business applications, and IT architecture
- A comprehensive mix of eCommerce, ERP, and integration professionals quickly able to scale team size based on customer business requirements
- Strong background in API development, middleware integrations, and supporting infrastructure
Outcomes
- Implementation of a robust and scalable middleware enabling the customer team to successfully open their D2C eCommerce sales channels within their comfortable range of resources
- End customer was provided comprehensive training on the newly implemented middleware platform, allowing their team to takeover future operations and maintenance
- Customer team is fully equipped with the skills and confidence to maintain, grow, and scale integration operations as the business and demand grows
The Customer
The Challenge
The Solution
As the customer had limited knowledge of middleware and integrations, Infoview’s integration architecture team took the lead on the engagement working closely with customer IT and business stakeholders throughout the architectural advisory, design, implementation, testing, and post-implementation phases. This enabled the customer team to continue with day-to-day operations of existing systems as the foundation for the D2C channel initiative through a low code (IDE) middleware system was established.
Results
This ultimately reduced integration complexity and requirement for ERP knowledge when integrating with external systems, while also ensuring resulting integrations are reusable even outside of the existing e-commerce storefront project. This means if in the future a new PIM or CRM service is implemented and must be integrated with their ERP system, the same integrations already created can be reused by the client’s in-house team.
As Infoview’s team took lead on the engagement, customer IT was provided knowledge transfer and comprehensive training to ensure operations, expansions, and troubleshooting could be handled completely in-house within a short period of time.
